A Case Study on ACI Pure Salt

Abstract

ACI Limited is one of one of the large companies in our country. Everyone knows about the name of ACI and introduce with it. But sometimes a big company can do a small mistake for which it need to suffer for the long time from now. In many ph value is not a fact for the salt but in our country there will be some limitation for the ph value. In government regulation every company need to maintain ph value between 6.40 to 7.40 but in the test result BSTI found 99.20 and here was the problem start. On the other hand ACI Pure Salt Limited is the first who bring out the pure salt with modern technology. They also get best brand award and so many certificates also. But all of these thing they lost their market and reputation. As a result they need to do so many test to prove themselves and find out the problem which done by the shopkeeper. The shopkeeper did not maintain the temperature that’s why the ph value rises. When they find it this was too late because already they lost their brand value and image which reduce the market share of the company. Now they took some initiatives to get their market share back like: halal certificate, action against to copy their packing, advertise etc. So I think that every company need to sincere about their product. They need to arrange different kind of seminar and make awareness about their product. It is a great example for every company so that they can be more responsible to run the business. To maintain your image and be a market leader you need to do some extra. ACI Pure Salt Limited also be a market leader again because of their product.