ACI Logistics: Supply Chain and Marketing Analysis of Shwapno Life

Abstract

ACI or Advanced Chemical Industries (DSE: ACI) is one of the biggest Bangladeshi conglomerates. The company mainly deals within three reportable segments: Pharmaceuticals, Consumer Brands and Agribusiness. ACI established as the subsidiary of Imperial Chemical Industries (ICI) in 1968. The company was renamed as Advanced Chemical Industries Limited (ACI Limited) on 5 May 1992. Shwapno, one of the sister concern of ACI, is the best super shop brand in Bangladesh. Shwapno is serving over 35000 families all over Bangladesh. ACI Logistics started their super shop chain in 2008 as “Fresh and Near” to fulfill the company’s “Seed to Shelf” vision so that our country’s farmers get a better marketplace to sell their products. Shwapno made its beginning with fresh food products and daily household necessities, now it offers almost everything from apparel, home décor, electronics and much more. Which includes a number of grocery private brands as well as own fashion label Shwapno Life. Today, Shwapno has over 100 outlets across Dhaka, Chittagong, Sylhet and Comilla and a workforce of over 2,500. Shwapno works various outlet positions from little comfort a store to expansive megamall formats with space from 1,500 to 27,000 square feet. The company is the leader in the retail market (with 45% market share) not only because of the best quality, value, convenience and service it offers customers, but since Shwapno has been productive in the structure up to an extremely world-class retail designing and shopping learning unprecedented for the country. I have worked as an intern in ACI Logistics for three months in the lifestyle style department. This department is operated to sell lifestyle products like clothes and shoes for men and women and jewelry and accessories for women. I had the responsibilities to prepare sales report, stock report, keep a balance of warehouse stock, making Purchase Orders and Stock Transfer Orders. I also had to communicate with outlet managers about many issues of stocks and outlet arrangements. The company should increase the smoothness of the payment procedure to its suppliers so that they can have their payment early and can provide their products more efficiently. Beside this lifestyle, the department can add some more products to its departmental offerings like many plastic items that daily necessaries.